Product Information

Complete downloadable Test Bank for Entrepreneurial Small Business 3rd Edition by Katz. INSTRUCTOR RESOURCE INFORMATION
TITLE: Entrepreneurial Small Business
EDITION: 3rd Edition
AUTHOR: Katz, Green
PUBLISHER: McGraw Hill Higher Education

Table of content

1. Small Business: Its Opportunities and Rewards
2. Small Business Environment: Managing External Relations
3. Small Business Entrepreneurs: Characteristics and Competencies
4. Small Business Ideas: Creativity, Opportunity, and Feasibility
5. Small Business Entry: Paths to Part-Time Entrepreneurship
6. Small Business Entry: Paths to Full-Time Entrepreneurship
7. Small Business Strategies: Imitation with a Twist
8. Business Plans: Seeing Audiences and Your Business Clearly
9. Small Business Marketing: Product and Pricing Strategies
10. Small Business Promotion: Capturing the Eyes of Your Market
11. Small Business Distribution and Location
12. Marketing Plans: Saying How You’ll Get Sales
13. Small Business Accounting: Projecting and Evaluating Performance
14. Cash: Lifeblood of the Business
15. Small Business Finance: Using Equity, Debt, and Gifts
16. Assets: Inventory and Operations Management
17. Small Business Protection: Risk Management and Insurance
18. Legal Issues: Recognizing Your Small Business Needs
19. Human Resource Management: Small Business Considerations
20. Achieving Success in the Small Business

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