Product Information

Complete downloadable Test Bank for Effective Small Business Management 9th Edition by Scarborough. INSTRUCTOR RESOURCE INFORMATION
TITLE: Effective Small Business Management
EDITION: 9th Edition
AUTHOR: Scarborough, Zimmerer, Wilson

Table of content

Chapter 1. Entrepreneurship: A Powerful Economic Force
Chapter 2. Strategic Management: Gaining a Competitive Edge
Chapter 3. Choosing a Form of Ownership
Chapter 4. Franchising and the Entrepreneur
Chapter 5. Buying an Existing Business
Chapter 6. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
Chapter 7. Creating a Solid Financial Plan
Chapter 8. Managing Cash Flow
Chapter 9. Creating a Marketing Plan
Chapter 10. Creative Use of Advertising and Promotion
Chapter 11. Pricing and Credit Strategies
Chapter 12. Global Marketing Strategies for Entrepreneurs
Chapter 13. E-Commerce and Entrepreneurship
Chapter 14. Sources of Equity Financing
Chapter 15. Source of Debt Financing
Chapter 16. Location, Layout, and Physical Facilities
Chapter 17. Purchasing, Quality Management, and Vendor Analysis
Chapter 18. Managing Inventory
Chapter 19. Staffing and Leading a Growing Company

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