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Complete downloadable Test Bank for E-Marketing 7th Edition by Strauss. INSTRUCTOR RESOURCE INFORMATION
TITLE: E-Marketing
EDITION: 7th Edition
AUTHOR: Strauss, Frost

Table of content

1. Past, Present, and Future
2. Strategic E-Marketing and Performance Metrics
3. The E-Marketing Plan
4. Global E-Marketing 3.0*
5. Ethical and Legal Issues*
6. E-Marketing Research
7. Consumer Behavior Online
8. Segmentation, Targeting, Differentiation, and Positioning Strategies
9. Product: The Online Offer
10. Price: The Online Value
11. The Internet for Distribution
12. E-Marketing Communication: Owned Media
13. E-Marketing Communication: Paid Media
14. E-Marketing Communication: Earned Media
15. Customer Relationship Management Appendices

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