Product Information
Complete downloadable Test Bank for Contemporary Marketing 13th Edition by Boone. INSTRUCTOR RESOURCE INFORMATION
TITLE: Contemporary Marketing
RESOURCE:Test Bank
EDITION: 13th Edition
AUTHOR: Boone, Kurtz
PUBLISHER: Cengage Learning
Table of content
1.Marketing: The Art and Science of Satisfying Customers.
2.Strategic Planning and the Marketing Process.
3.The Marketing Environment, Ethics, and Social Responsibility.
4.E-Business in Contemporary Marketing.
5.Consumer Behavior.
6.Business-to-Business (B2B) Marketing.
7.Global Marketing.
8.Marketing Research and Sales Forecasting.
9.Market Segmentation, Targeting, and Positioning.
10.Relationship Marketing and Customer Relationship Management (CRM).
11.Product and Service Strategies.
12.Developing and Managing Brand and Product Categories.
13.Marketing Channels and Supply Chain Management.
14.Retailers, Wholesalers, and Direct Marketers.
15.Integrated Marketing Communications.
16.Advertising and Public Relations.
17. Personal Selling and Sales Promotion.
18. Pricing Concepts.
19. Pricing Strategies.
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