Product Information
Complete downloadable Test Bank for Consumer Behaviour Buying Having and Being with MyMarketingLab 5th Edition by Solomon. INSTRUCTOR RESOURCE INFORMATION
TITLE: Consumer Behaviour Buying Having and Being with MyMarketingLab
RESOURCE:Test Bank
EDITION: 5th Edition
AUTHOR: Solomon, Zaichkowsky, Polegato
PUBLISHER: Pearson
Table of content
Chapter 1:An Introduction to Consumer Behaviour
Chapter 2:Perception
Chapter 3:Learning and Memory
Chapter 4:Motivation and Attitudes
Chapter 5:The Self
Chapter 6:Personality and Lifestyles
Chapter 7:Attitudes
Chapter 8:Attitude Change and Interactive Communications
Chapter 9:Individual Decision Making
Chapter 10:Buying and Disposing
Chapter 11:Group Influence and Opinion Leadership
Chapter 12:Family Decision Making
Chapter 13:Income and Social Class
Chapter 14:Age Subcultures
Chapter 15:Canadian Identity and Subcultures
Chapter 16:Cultural Influences on Consumer Behaviour
Chapter 17:The Creation and Diffusion of Culture
Loading...
Reload document
Open in new tab 