Product Information
Complete downloadable Test Bank for Consumer Behaviour Buying Having and Being Fourth Canadian Edition 4th Edition by Solomon. INSTRUCTOR RESOURCE INFORMATION
TITLE: Consumer Behaviour Buying Having and Being Fourth Canadian Edition
RESOURCE:Test Bank
EDITION: 4th Edition
AUTHOR: Solomon, Zaichkowsky, Polegato
PUBLISHER: Pearson
Table of content
1. An Introduction to Consumer Behaviour
2. Perception
3. Learning and Memory
4. Motivation and Values
5. The Self
6. Personality and Lifestyles
7. Attitudes
8. Attitude Change and Interactive Communications
9. Individual Decision Making
10. Buying and Disposing
11. Group Influence and Opinion Leadership
12. Family Decision Making
13. Income and Social Class
14. Canadian Identity and Subcultures
15. Age Subcultures
16. Cultural Influences on Consumer Behaviour
17. The Creation and Diffusion of Culture Appendices
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