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Complete downloadable Test Bank for Consumer Behavior Building Marketing Strategy 11th Edition by Hawkins. INSTRUCTOR RESOURCE INFORMATION
TITLE: Consumer Behavior Building Marketing Strategy
RESOURCE:Test Bank
EDITION: 11th Edition
AUTHOR: Hawkins, Mothersbaugh
PUBLISHER: McGraw Hill Higher Education

Table of content

Chapter One: Consumer Behavior and Marketing Strategy
Chapter Two: Cross-Cultural Variations in Consumer Behavior
Chapter Three: The Changing American Society: Values
Chapter Four: The Changing American Society: Demographics and Social Stratification
Chapter Five: The Changing American Society: Subcultures
Chapter Six: The American Society: Families and Households
Chapter Seven: Group Influences on Consumer Behavior
Chapter Eight: Perception
Chapter Nine: Learning, Memory, and Product Positioning
Chapter Ten: Motivation, Personality, and Emotion
Chapter Eleven: Attitudes and Influencing Attitudes
Chapter Twelve: Self-Concept and Lifestyle
Chapter Thirteen: Situational Influences
Chapter Fourteen: Consumer Decision Process and Problem Recognition
Chapter Fifteen: Information Search
Chapter Sixteen: Alternative Evaluation and Selection
Chapter Seventeen: Outlet Selection and Purchase
Chapter Eighteen: Postpurchase Processes, Customer Satisfaction, and Customer Commitment
Chapter Nineteen: Organizational Buyer Behavior

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