Product Information
Complete downloadable Test Bank for Consumer Behavior 7th Edition by Solomon. INSTRUCTOR RESOURCE INFORMATION
TITLE: Consumer Behavior
RESOURCE:Test Bank
EDITION: 7th Edition
AUTHOR: Solomon
PUBLISHER: Pearson
Table of content
Chapter 1 Consumers Rules
Chapter 2 Perception
Chapter 3 Learning and Memory
Chapter 4 Motivation and Values
Chapter 5 The Self
Chapter 6 Personality and Lifestyles
Chapter 7 Attitudes
Chapter 8 Attitude Change and Interactive Communications
Chapter 9 Individual Decision Making
Chapter10 Buying and Disposing
Chapter11Group Influence and Opinion Leadership
Chapter 12 Organizational and Household Decision Making
Chapter13 Income and Social Class
Chapter14 Ethnic, Racial, and Religious Subcultures
Chapter15 Age Subcultures
Chapter15 Cultural Influences on Consumer Behavior
Chapter17 The Creation and Diffusion of Global Cons
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