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Complete downloadable Test Bank for Consumer Behavior 6th Edition by Hoyer. INSTRUCTOR RESOURCE INFORMATION
TITLE: Consumer Behavior
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: Hoyer, MacInnis, Pieters
PUBLISHER: Cengage Learning

Table of content

1. Understanding Consumer Behavior.
2. Motivation, Ability, and Opportunity.
3. Exposure, Attention, and Perception.
4. Memory, Knowledge, and Comprehension.
5. Attitudes Based on High Effort.
6. Attitudes Based on Low Effort.
7. Problem Recognition and Information Search.
8. Judgment and Decision Making Based on High Effort.
9. Judgment and Decision Making Based on Low Effort.
10. Post-Decision Processes.
11. Social Influences on Consumer Behavior.
12. Consumer Diversity.
13. Household and Social Class Influences.
14. Psychographics: Values, Personality, and Lifestyles.
15. Innovations: Adoption, Resistance, Diffusion.
16. Symbolic Consumer Behavior.
17. Ethics, Social Responsibility, and the Consumer Society.

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