Product Information
Complete downloadable Test Bank for CDN ED MKTG 2nd Edition by Lamb. INSTRUCTOR RESOURCE INFORMATION
TITLE: CDN ED MKTG
RESOURCE:Test Bank
EDITION: 2nd Edition
AUTHOR: Lamb, Hair, McDaniel, Kapoor, Appleby, Shearer
PUBLISHER: Cengage Learning
Table of content
Chapter 1: Overview of Marketing.
Chapter 2: The Marketing Environment, Social Responsibility, and Ethics
Chapter 3: Strategic Planning for Competitive Advantage
Chapter 4: Market Research and Decision Support
Chapter 5: Consumer Decision Making
Chapter 6: Business Marketing
Chapter 7: Segmenting, Targeting, and Positioning
Chapter 8: Customer Relationship Management (CRM)
Chapter 9: Product Concepts
Chapter 10: Developing and Managing Products
Chapter 11: Services and Nonprofit Organization Marketing
Chapter 12: Marketing Channels and Supply Chain Management
Chapter 13: Retailing
Chapter 14: Integrated Marketing Communication
Chapter 15: Advertising, Public Relations, and Direct Response
Chapter 16: Social Media and Marketing
Chapter 17: Sales Promotion and Personal Selling
Chapter 18: Pricing Concepts
Chapter 19: Setting the Right Price
Chapter 20: Developing a Global Vision
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