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Complete downloadable Test Bank for CDN ED Marketing 5th Edition by Lamb. INSTRUCTOR RESOURCE INFORMATION
TITLE: CDN ED Marketing
EDITION: 5th Edition
AUTHOR: Lamb, Hair, McDaniel, Faria, Wellington
PUBLISHER: Cengage Learning

Table of content

Chapter 1: An Overview of Marketing
Chapter 2: Strategic Plan for Competitive Advantage
Chapter 3: Ethics and the Marketing Environment
Chapter 4: Consumer Decision Making
Chapter 5: Business Marketing
Chapter 6: Segementing and Target Markets
Chapter 7: Decision Support Systems and Marketing Research
Chapter 8: Product Concept
Chapter 9: Developing and Managing Products
Chapter 10: Service and Nonprofit Organization Marketing
Chapter 11: Marketing Channels and Supply Chain Management
Chapter 12: Retailing
Chapter 13: Integrated Marketing Communications
Chapter 14: Advertising and Public Relations
Chapter 15: Sales Promotion and Personal Selling
Chapter 16: Pricing Concepts
Chapter 17: Setting the Right Price
Chapter 18: Customer Relationship Management (CRM)

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