Product Information

Complete downloadable Test Bank for BUSN 2nd Edition by Kelly. INSTRUCTOR RESOURCE INFORMATION
EDITION: 2nd Edition
AUTHOR: Kelly, McGowen
PUBLISHER: Cengage Learning

Table of content

Chapter 1: Business Now: Change Is the Only Constant
Chapter 2: Business Communication: Creating and Delivering Messages That Matter
Chapter 3: Business Ethics and Social Responsibility: Doing Well by Doing Good
Chapter 4: Economics: The Framework for Business
Chapter 5: Business Formation: Choosing the Form That Fits
Chapter 6: Small Business and Entrepreneurship: Economic Rocket Fuel
Chapter 7: Accounting: Decision Making by the Numbers
Chapter 8: Finance: Acquiring and Using Funds to Maximize Value
Chapter 9: Securities Markets: Trading Financial Resources
Chapter 10: Marketing: Building Profitable Customer Connections
Chapter 11: Product and Promotion: Creating and Communicating Value
Chapter 12: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
Chapter 13: Management, Motivation, and Leadership: Bringing Business to Life
Chapter 14: Human Resource Management: Building a Top-Quality Workforce
Chapter 15: Managing Information and Technology: Finding New Ways to Learn and Link
Chapter 16: Operations Management: Putting It All Together
Chapter 17: The World Marketplace: Business without Borders Appendices

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