Product Information
Complete downloadable Test Bank for BUSN 1st Edition by Kelly. INSTRUCTOR RESOURCE INFORMATION
TITLE: BUSN
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Kelly, McGowen
PUBLISHER: Cengage Learning
Table of content
1. Introduction to Business: Change is the Only Constant.
2. Economics: The Framework for Business.
3. The World Marketplace: Business Without Borders.
4. Business Ethics and Social Responsibility: Doing Well by Doing Good.
5. Business Communication: Creating and Delivering Messages That Matter.
6. Business Formation: Choosing the Form That Fits.
7. Small Business and Entrepreneurship: Economic Rocket Fuel.
8. Accounting Principles: Decision Making by the Numbers.
9. Finance: Acquiring and Using Funds to Maximize Value.
10. Securities Markets: Investing in Business.
11. Marketing: Building Profitable Customer Connections.
12. Product Strategy: Delivering Value.
13. Distribution and Pricing: Right Product, Right Person, Right Time, Right Price.
14. Marketing Promotion: Delivering High Impact Messages.
15. Management, Motivation, and Leadership: Bringing Business to Life.
16. Human Resource Management: Building a Top Quality Workforce.
17. Managing Information and Technology: Linking a Company to Its Stakeholders.
18. Production and Operations Management: Putting It All Together. Appendices
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