Product Information

Complete downloadable Test Bank for Business Research Methods 8th Edition by Zikmund. INSTRUCTOR RESOURCE INFORMATION
TITLE: Business Research Methods
EDITION: 8th Edition
AUTHOR: Zikmund, Babin
PUBLISHER: Cengage Learning

Table of content

Chapter 1 The Role of Business Research.
Chapter 2 Information Systems and Knowledge Management.
Chapter 3 Theory Building.
Chapter 4 The Business Research Process: An Overview.
Chapter 5 The Human Side of Business Research: Organizational and Ethical Issues.
Chapter 6 Problem Definition: The Foundation of Business Research.
Chapter 7 Qualitative Research Tools.
Chapter 8 Secondary Data Research in a Digital Age.
Chapter 9 Survey Research: An Overview.
Chapter 10 Survey Research: Communicating with the Respondents.
Chapter 11 Observation Methods.
Chapter 12 Experimental Research.
Chapter 13 Measurement and Scaling Concepts.
Chapter 14 Attitude Measurement.
Chapter 15 Questionnaire Design.
Chapter 16 Sampling Design and Procedures.
Chapter 17 Determination of Sample Size: A Review of Statistical Theory.
Chapter 18 Fieldwork.
Chapter 19 Editing and Coding: Transforming Raw Data into Information.
Chapter 20 Basic Data Analysis: Descriptive Statistics.
Chapter 21 Univariate Statistical Analysis.
Chapter 22 Bivariate Statistical Analysis: Differences Between Two Variables.
Chapter 23 Bivariate Statistical Analysis: Measures of Association.
Chapter 24 Multivariate Statistical Analysis.
Chapter 25 Communicating the Research Results: Report Generation, Oral Presentation, and Follow-Up.

Loader Loading...
EAD Logo Taking too long?

Reload Reload document
| Open Open in new tab