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Complete downloadable Test Bank for Business Research Methods 11th Edition by Cooper. INSTRUCTOR RESOURCE INFORMATION
TITLE: Business Research Methods
RESOURCE:Test Bank
EDITION: 11th Edition
AUTHOR: Cooper, Schindler
PUBLISHER: McGraw Hill Higher Education
Table of content
1 Research in Business
2 Ethics in Business Research
3 Thinking Like a Researcher
4 The Research Process: An Overview
5 Clarifying the Research Question through Secondary Data and Exploration
6 Research Design: An Overview
7 Qualitative Research
8 Observation Studies
9 Experiments
11 Measurement
12 Measurement Scales
13 Questionnaires and Instruments
14 Sampling
15 Data Preparation and Description
16 Exploring, Displaying, and Examining Data
17 Hypothesis Testing
18 Measures of Association
19 Multivariate Analysis: An Overview
20 Presenting Insights and Findings: Written Reports
21 Presenting Insights and Findings: Oral Presentations Appendices
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