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Complete downloadable Test Bank for Basic Marketing Research with Excel 3rd Edition by Burns. INSTRUCTOR RESOURCE INFORMATION
TITLE: Basic Marketing Research with Excel
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: Burns, Bush
PUBLISHER: Pearson

Table of content

Chapter 1: An Introduction to Marketing Research
Chapter 2: The Marketing Research Industry
Chapter 3: The Marketing Research Process Including the Problem and Research Objectives
Chapter 4: Research Design Alternatives and Qualitative Research
Chapter 5: Information Types and Sources: Secondary Data and Standardized Information
Chapter 6: Data Collection Methods
Chapter 7: Measurement Scales
Chapter 8: Designing Data Collection Forms
Chapter 9: Determining Sample Size and the Sample Plan

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