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Complete downloadable Test Bank for Basic Marketing Research Using Microsoft Excel Data Analysis 2nd Edition by Burns. INSTRUCTOR RESOURCE INFORMATION
TITLE: Basic Marketing Research Using Microsoft Excel Data Analysis
RESOURCE:Test Bank
EDITION: 2nd Edition
AUTHOR: Burns, Bush
PUBLISHER: Pearson

Table of content

1. Introducing Marketing Research.
2. Understanding the Marketing Research Industry.
3. Steps in the Marketing Research Process Including Defining the Problem and Research Objectives.
4. Research Design.
5. Accessing Secondary Data and Online Information Databases.
6. Standardized Information Sources. STANDARDIZED INFORMATION SOURCES
7. Deciding on Your Survey Data Collection Method.
8. Using Measurement Scales in Your Survey.
9. Designing Your Questionnaire.
10. Determining Sample Size and the Sampling Method.
11. Collecting Data and Summarizing What You Found in Your Sample.
12. Generalizing Your Sample Findings to the Population.
13. Comparing to Find Differences in Your Data.
14. Determining Relationships Among Your Variables.
15. Preparing and Presenting the Research Results.

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