Product Information

Complete downloadable Test Bank for Basic Marketing A Marketing Strategy Planning Approach 17th Edition by Perreault. INSTRUCTOR RESOURCE INFORMATION
TITLE: Basic Marketing A Marketing Strategy Planning Approach
RESOURCE:Test Bank
EDITION: 17th Edition
AUTHOR: Perreault, Cannon, McCarthy
PUBLISHER: McGraw Hill Higher Education

Table of content

1-Marketing’s Value to Consumers, Firms, and Society
2-Marketing Strategy Planning
3-Evaluating Opportunities in the Changing Marketing Environment
4-Focusing Marketing Strategy with Segmentation and Positioning
5-Demographic Dimensions of Global Consumer Markets
6-Final Consumers and Their Buying Behavior
7-Business and Organizational Customers and Their Buying Behavior
8-Improving Decisions with Marketing Information
9-Elements of Product Planning for Goods and Services
10-Product Management and New-Product Development
11-Place and Development of Channel Systems
12-Distribution Customer Service and Logistics
13-Retailers, Wholesalers, and Their Strategy Planning
14-Promotion—Introduction to Integrated Marketing Communications
15-Personal Selling and Customer Service
16-Advertising and Sales Promotion
17-Pricing Objectives and Policies
18-Price Setting in the Business World
19-Implementing and Controlling Marketing Plans: Evolution and Revolution
20-Managing Marketing’s Link with Other Functional Areas
21-Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges Appendices

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