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Complete downloadable Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective 7th Edition by Belch. INSTRUCTOR RESOURCE INFORMATION
TITLE: Advertising and Promotion An Integrated Marketing Communications Perspective
RESOURCE:Test Bank
EDITION: 7th Edition
AUTHOR: Belch
PUBLISHER: PB0
Table of content
Chapter 1: Integrated Marketing Communications
Chapter 2: Consumer Behaviour and Target Audience Decisions
Chapter 3: Communication Response Models
Chapter 4: Objectives for the IMC Plan
Chapter 5: Brand Positioning Decisions
Chapter 6: Creative Strategy Decisions
Chapter 7: Creative Tactics Decisions
Chapter 8: Measuring the Effectiveness of the Promotional Program
Chapter 9: Media Strategy, Tactics and Budget Decisions
Chapter 10: Broadcast Media
Chapter 11: Print Media
Chapter 12: Out-of-Home and Support Media
Chapter 13: Sales Promotion
Chapter 14: Public Relations
Chapter 15: Direct Marketing
Chapter 16: Internet Marketing and Interactive Media
Chapter 17: Organizing for Integrated Marketing Communications
Chapter 18: Regulatory, Ethical, and Social Issues for Integrated Marketing Communications
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