Product Information

Complete downloadable Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective 10th Edition by Belch. INSTRUCTOR RESOURCE INFORMATION
TITLE: Advertising and Promotion An Integrated Marketing Communications Perspective
RESOURCE:Test Bank
EDITION: 10th Edition
AUTHOR: Belch, Belch
PUBLISHER: McGraw Hill Higher Education

Table of content

Chapter One: An Introduction to Integrated Marketing Communications
Chapter Two: The Role of IMC in the Marketing Process
Chapter Three: Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations
Chapter Four: Perspectives on Consumer Behavior
Chapter Five: The Communication Process
Chapter Six: Source, Message, and Channel Factors
Chapter Seven: Establishing Objectives and Budgeting for the Promotional Program
Chapter Eight: Creative Strategy: Planning and Development
Chapter Nine: Creative Strategy: Implementation and Evaluation
Chapter Ten: Media Planning and Strategy
Chapter Eleven: Evaluation of Media: Television and Radio
Chapter Twelve: Evaluation of Media: Magazines and Newspapers
Chapter Thirteen: Support Media
Chapter Fourteen: Direct Marketing
Chapter Fifteen: The Internet: Digital and Social Media
Chapter Sixteen: Sales Promotion
Chapter Seventeen: Public Relations, Publicity, and Corporate Advertising
Chapter Eighteen: Measuring the Effectiveness of the Promotional Program
Chapter Nineteen: International Advertising and Promotion
Chapter Twenty: Regulation of Advertising and Promotion
Chapter Twenty-One: Evaluating the Social, Ethical, Evaluating Aspects of Advertising and Promotion
Chapter Twenty-Two (Available in Create and ebook): Personal Selling