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Complete downloadable Test Bank for Advertising 8th Edition by Moriarty. INSTRUCTOR RESOURCE INFORMATION
TITLE: Advertising
RESOURCE:Test Bank
EDITION: 8th Edition
AUTHOR: Moriarty, Mitchell, Wells
PUBLISHER: Pearson
Table of content
Chapter One: Introduction to Advertising
Chapter Two: Advertisings Role in Marketing
Chapter Three: Advertising and Society
Chapter Four: How Advertising Works
Chapter Five: The Consumer Audience
Chapter Six: Strategic Research
Chapter Seven: Strategic Planning
Chapter Eight: Print and Out-of-Home Media
Chapter Nine: Broadcast Media
Chapter Ten: Interactive and Alternative Media
Chapter Eleven: Media Planning and Buying
Chapter Twelve: The Creative Side and Message Strategy
Chapter Thirteen: Copywriting
Chapter Fourteen: Design and Production
Chapter Fifteen: Direct Response
Chapter Sixteen: Sales Promotion, Events, and Sponsorships
Chapter Seventeen: Public Relations
Chapter Eighteen: Special Advertising Situations
Chapter Nineteen: Evaluation of Effectiveness
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