Product Information
Complete downloadable Solutions Manual for Strategic Marketing 10th Edition by Cravens. INSTRUCTOR RESOURCE INFORMATION
TITLE: Strategic Marketing
RESOURCE:Solutions Manual
EDITION: 10th Edition
AUTHOR: Cravens, Piercy
PUBLISHER: McGraw Hill Higher Education
Table of content
Chapter 1 Imperatives for Market-Driven Strategy
Chapter 2 Markets And Competitive Space
Chapter 3 Strategic Market Segmentation
Chapter 4 Strategic Customer Relationship Management
Chapter 5 Capabilities For Learning About Customers and Markets
Chapter 6 Market Targeting and Strategic Positioning
Chapter 7 Strategic Relationships
Chapter 8 Innovation and New Product Strategy
Chapter 9 Strategic Brand Management
Chapter 10Value Chain Strategy
Chapter 11 Pricing Strategy
Chapter 12Promotion, Advertising and Sales Promotion Strategies
Chapter 13Sales Force, Internet and Direct Marketing Strategies
Chapter 14Designing Market-Driven Organizations
Chapter 15Marketing Strategy Implementation and Control Appendices
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