Product Information

Complete downloadable Solutions Manual for Selling and Sales Management 7th Edition by Jobber. INSTRUCTOR RESOURCE INFORMATION
TITLE: Selling and Sales Management
RESOURCE:Solutions Manual
EDITION: 7th Edition
AUTHOR: Jobber, Lancaster
PUBLISHER: Pearson

Table of content

1 Development and role of selling in marketing
2 Sales strategies
3 Consumer and organisational buyer behaviour
4 Sales settings
5 International selling
6 Law and ethical issues
7 Sales responsibilities and preparation
8 Personal selling skills
9 Key account management
10 Relationship selling
11 Direct marketing
12 Internet and IT applications in selling and sales management
13 Recruitment and selection
14 Motivation and training
15 Organisation and control
16 Sales forecasting and budgeting
17 Salesforce evaluation

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