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Complete downloadable Solutions Manual for Principles of Marketing MyMarketingLab European Edition 5th Edition by Kotler. INSTRUCTOR RESOURCE INFORMATION
TITLE: Principles of Marketing MyMarketingLab European Edition
RESOURCE:Solutions Manual
EDITION: 5th Edition
AUTHOR: Kotler, Armstrong, Wong, Saunders
PUBLISHER: Pearson
Table of content
Chapter 1 Marketing now
Chapter 2 Sustainable marketing: marketing ethics and social responsibility
Chapter 3 Strategic marketing
Chapter 4 The marketing environment
Chapter 5 Consumer markets
Chapter 6 Business-to-business marketing
Chapter 7 Marketing research
Chapter 8 Relationship marketing
Chapter 9 Segmentation and positioning
Chapter 10 Competitive strategy
Chapter 11 Product and branding strategy
Chapter 12 New-product development and product life-cycle strategies
Chapter 13 Marketing services
Chapter 14 Pricing
Chapter 15 Communicating customer value: integrated marketing communications strategy
Chapter 16 Advertising and public relations
Chapter 17 Personal selling and sales promotion
Chapter 18 Direct and online marketing: building direct customer relationships
Chapter 19 Managing marketing channels
Chapter 20 The global marketplace
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