Product Information

Complete downloadable Solutions Manual for Principles of Customer Relationship Management 1st Edition by Baran. INSTRUCTOR RESOURCE INFORMATION
TITLE: Principles of Customer Relationship Management
RESOURCE:Solutions Manual
EDITION: 1st Edition
AUTHOR: Baran, Galka, Strunk
PUBLISHER: Cengage Learning

Table of content

1. Principles of Customer Relationship Marketing.
2. History and Development of CRM.
3. Relationship Marketing & Customer Relationship Management.
4. Organization & CRM.
5. CRM and Data Management.
6. Technology and Data Platforms.
7. Database and Customer Data Development.
8. Sales Strategy & CRM.
9. CRM Technology and Sales.
10. Marketing Strategy and CRM.
11. CRM, Marketing Automation, & Communication.
12. CRM Program Measurement & Tools.
13. Privacy Considerations & Issues.
14. The Future of CRM.

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