Product Information

Complete downloadable Solutions Manual for MKTG 6th Edition by Lamb. INSTRUCTOR RESOURCE INFORMATION
TITLE: MKTG
RESOURCE:Solutions Manual
EDITION: 6th Edition
AUTHOR: Lamb, Hair, McDaniel
PUBLISHER: Cengage Learning

Table of content

1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Decision Support Systems and Marketing
10. Product Concepts.
11. Developing and Managing Products.
12. Services and Nonprofit Organization Marketing. 13. Marketing Channels.
14. Supply Chain Management.
15. Retailing.
16. Promotion Planning for Competitive Advantage. 17. Advertising and Public Relations.
18. Sales Promotion and Personal Selling.
19. Pricing Concepts.
20. Setting the Right Price.
21. Customer Relationship Management (CRM).
22. Social Media & Marketing.

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