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Complete downloadable Solutions Manual for Marketing An Introduction 12th Edition by Armstrong. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing An Introduction
RESOURCE:Solutions Manual
EDITION: 12th Edition
AUTHOR: Armstrong, Kotler
PUBLISHER: Pearson
Table of content
1 Marketing
2 Company and Marketing Strategy
3 Analyzing the Marketing Environment
4 Managing Marketing Information to Gain Customer Insights
5 Understanding Consumer and Business Buyer Behavior
6 Customer-Driven Marketing Strategy
7 Products, Services, and Brands
8 New Product Development and Product Life-Cycle Strategies
9 Pricing
10 Marketing Channels
11 Retailing and Wholesaling
12 Engaging Consumers and Communicating Customer Value
13 Personal Selling and Sales Promotion
14 Direct, Online, Social Media, and Mobile Marketing
15 The Global Marketplace
16 Sustainable Marketing Appendix 1 Company Cases 523
Appendix 2 Marketing Plan 557
Appendix 3 Marketing by the Numbers 569
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