Name: Solutions Manual for Marketing An Introduction 10th Edition by Armstrong
SKU: Solutions_Manual_for_Marketing_An_Introduction_10th_Edition_by_Armstrong
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Complete downloadable Solutions Manual for Marketing An Introduction 10th Edition by Armstrong. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing An Introduction
RESOURCE:Solutions Manual
EDITION: 10th Edition
AUTHOR: Armstrong, Kotler
PUBLISHER: Pearson

Table of content

1. Marketing
2. Company and Marketing Strategy
3. Analyzing the Marketing Environment
4. Managing Marketing Information to Gain Customer Insights
5. Understanding Consumer and Business Buyer Behavior
6. Customer-Driven Marketing Strategy
7. Products, Services, and Brands
8. Developing New Products and Managing the Product Life Cycle
9. Pricing
10. Marketing Channels
11. Retailing and Wholesaling
12. Communicating Customer Value
13. Communicating Customer Value
14. Direct and Online Marketing
15. The Global Marketplace
16. Sustainable Marketing: Social Responsibility and Ethics APPENDIXES
Marketing Plan
Marketing by the Numbers