Product Information

Complete downloadable Solutions Manual for Marketing 2012 16th Edition by Pride. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing 2012
RESOURCE:Solutions Manual
EDITION: 16th Edition
AUTHOR: Pride, Ferrell
PUBLISHER: Cengage Learning

Table of content

1-Marketing strategy and customer relationships —
2-Environmental forces and social and ethical responsibilities —
3-Marketing research and target market analysis —
4-Customer behavior and e-marketing —
5-Product decisions —
6-Distribution decisions —
7-Promotion decisions —
8-Pricing decisions.

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