Product Information
Complete downloadable Solutions Manual for Marketing 1st Edition by Levens. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing
RESOURCE:Solutions Manual
EDITION: 1st Edition
AUTHOR: Levens
PUBLISHER: Pearson
Table of content
Chapter 1 The Meaning of Marketing
Chapter 2 The Market in Marketing
Chapter 3 Marketing in an Organization
Chapter 4 A Broader Perspective on Marketing
Chapter 5 Value for Customers
Chapter 6 A Perspective on Behavior
Chapter 7 Consumer Insights
Chapter 8 The Brand
Chapter 9 The Segment, Target and Position
Chapter 10 The Marketing Plan
Chapter 11 Product and Service Strategies
Chapter 12 Pricing Strategies
Chapter 13 Supply Chain and Distribution Strategies
Chapter 14 Consumer Influence Strategies
Chapter 15 Personal Selling Strategies
Chapter 16 The Media Mix
Chapter 17 The Marketing Mix
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