Product Information
Complete downloadable Solutions Manual for Introduction to Marketing International Edition 11th Edition by McDaniel. INSTRUCTOR RESOURCE INFORMATION
TITLE: Introduction to Marketing International Edition
RESOURCE:Solutions Manual
EDITION: 11th Edition
AUTHOR: McDaniel, Lamb, Hair
PUBLISHER: Cengage Learning
Table of content
1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Decision Support Systems and Marketing Research.
10. Product Concepts.
11. Developing and Managing Products.
12. Services and Nonprofit Organization Marketing.
13. Marketing Channels.
14. Supply Chain Management.
15. Retailing.
16. Promotional Planning for Competitive Advantage.
17. Advertising and Public Relations.
18. Sales Promotion and Personal Selling.
19. Pricing Concepts.
20. Setting the Right Price.
21. Consumer Relationship Management (CRM).
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