Product Information
Complete downloadable Solutions Manual for Internet Marketing Strategy Implementation and Practice 4th Edition by Chaffey. INSTRUCTOR RESOURCE INFORMATION
TITLE: Internet Marketing Strategy Implementation and Practice
RESOURCE:Solutions Manual
EDITION: 4th Edition
AUTHOR: Chaffey, Ellis-Chadwick, Johnston, Mayer
PUBLISHER: Pearson
Table of content
1. Introducing Internet marketing
2. The Internet micro-environment
3. The Internet macro-environment
4. Internet marketing strategy
5. The Internet and the marketing mix
6. Relationship marketing using the Internet
7. Delivering the online customer experience
8. Campaign planning for digital media
9. Marketing communications using digital media channels
10. Evaluation and improvement of digital channel performance
11. Business-to-consumer Internet marketing
12. Business-to-business Internet marketing
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