Name: Solutions Manual for Internet Marketing and e-Commerce 2nd Edition by Hanson
SKU: Solutions_Manual_for_Internet_Marketing_and_e-Commerce_2nd_Edition_by_Hanson
Availability: InStock

Product Information

Complete downloadable Solutions Manual for Internet Marketing and e-Commerce 2nd Edition by Hanson. INSTRUCTOR RESOURCE INFORMATION
TITLE: Internet Marketing and e-Commerce
RESOURCE:Solutions Manual
EDITION: 2nd Edition
AUTHOR: Hanson, Kalyanam
PUBLISHER: Cengage Learning

Table of content

1. Introduction.
2. A Digital World.
3. Networks.
4. Individuals Online.
5. Web Business Models.
6. Online Branding.
7. Usability, Credibility, Persuasion.
8. Traffic Building.
9. Personalization.
10. Creating Commitment.
11. Innovation and the Net.
12. Pricing in an Online World.
13. Internet Retailing.
14. Consumer Channels.
15. B2B eCommerce.
16. Online Research.
17. Organizing for Online Marketing.