Product Information
Complete downloadable Solutions Manual for International Marketing and Export Management 6th Edition by Albaum. INSTRUCTOR RESOURCE INFORMATION
TITLE: International Marketing and Export Management
RESOURCE:Solutions Manual
EDITION: 6th Edition
AUTHOR: Albaum, Duerr
PUBLISHER: Pearson
Table of content
1. International Marketing and Exporting
2. Bases of International Marketing
3. The International Environment: Culture, Economic Forces, Political/Legal, and Competition
4. Export Market Selection: Definition and Strategies
5. Information for International Market(ing) Decisions
6. Market Entry Strategies
7. Export Entry Modes
8. Nonexport Entry Modes
9. Product Decisions
10. Pricing Decisions
11. Financing and Methods of Payment
12. Promotion and Marketing Communication
13. Handling Export Orders and Supply Chain Management
14. Organization of International Marketing Activities
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