Product Information
Complete downloadable Solutions Manual for International Marketing 3rd Edition by Dana-Nicoleta Lascu. INSTRUCTOR RESOURCE INFORMATION
TITLE: International Marketing
RESOURCE:Solutions Manual
EDITION: 3rd Edition
AUTHOR: Dana-Nicoleta Lascu
PUBLISHER: Cengage Learning
Table of content
1. Scope, Concepts, and Drivers of International Marketing.
2. An Overview of the International Marketing Environment.
3. International Trade: Institutional Barriers and Facilitators.
4. Regional Economic and Political Integration.
5. Cultural Influences on International Marketing Chapter Objectives.
6. International Marketing Research: Practices and Challenges.
7. International Strategic Planning.
8. Expansion Strategies and Entry Mode Selection.
9. Products and Services: Branding Decisions in International Markets.
10. International Product and Service Strategies.
11. Managing International Distribution Operations and Logistics.
12. International Retailing.
13. The International Promotional Mix and Advertising Strategies.
14. International Publicity, Public Relations, and Sales Promotion Strategies.
15. International Personal Selling and Personnel Management.
16. International Pricing Strategy.
17. Organizing and Controlling International Marketing Operations and Perspectives for the Future.
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