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Complete downloadable Solutions Manual for Integrated Advertising Promotion and Marketing Communications 3rd Edition by Clow. INSTRUCTOR RESOURCE INFORMATION
TITLE: Integrated Advertising Promotion and Marketing Communications
RESOURCE:Solutions Manual
EDITION: 3rd Edition
AUTHOR: Clow, Baack
PUBLISHER: Pearson
Table of content
1.Integrated Marketing Communications
2.Corporate Image and Brand Management
3.Buyer Behaviors
4.Promotions Opportunity Analysis
5.Advertising Management
6.Advertising Design: Theoretical Frameworks and Types of Appeals
7.Advertising Design: Message Strategies and Executional Frameworks
8.Advertising Media Selection
9.Trade Promotions
10.Consumer Promotions
11.Personal Selling, Database Marketing, and Customer Relationship Management
12.Public Relations, Sponsorship Programs, and Regulations
13.Internet Marketing
14. IMC for Small Businesses and Entrepreneurial Ventures
15.Evaluating an Integrated Marketing Program
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