Product Information
Complete downloadable Solutions Manual for Corporate Communication 6th Edition by Argenti. INSTRUCTOR RESOURCE INFORMATION
TITLE: Corporate Communication
RESOURCE:Solutions Manual
EDITION: 6th Edition
AUTHOR: Argenti
PUBLISHER: McGraw Hill Higher Education
Table of content
Chapter 1: The Changing Environment for Business
Case: Google, Inc.
Chapter 2: Communicating Strategically
Chapter 3: An Overview of the Corporate Communication Function
Chapter 4: Identity, Image, Reputation, and Corporate Advertising
Chapter 5: Corporate Responsibility
Chapter 6: Media Relations
Chapter 7: Internal Communications
Chapter 8: Investor Relations
Chapter 9: Government Relations
Chapter 10: Crisis Communication
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