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Complete downloadable Solutions Manual for Consumer Behaviour Buying Having and Being with MyMarketingLab 5th Edition by Solomon. INSTRUCTOR RESOURCE INFORMATION
TITLE: Consumer Behaviour Buying Having and Being with MyMarketingLab
RESOURCE:Solutions Manual
EDITION: 5th Edition
AUTHOR: Solomon, Zaichkowsky, Polegato
PUBLISHER: Pearson
Table of content
Chapter 1: An Introduction to Consumer Behaviour
Section 2: Consumers as Individuals
Chapter 2: Perception
Chapter 3: Learning and Memory
Chapter 4: Motivation and Attitudes
Chapter 5: The Self
Chapter 6: Personality and Lifestyles
Chapter 7: Attitudes
Chapter 8: Attitude Change and Interactive Communications
Chapter 9: Individual Decision Making
Chapter 10:Buying and Disposing
Chapter 11:Group Influence and Opinion Leadership
Chapter 12:Family Decision Making
Section 4: Consumers and Subcultures
Chapter 13:Income and Social Class
Chapter 14:Age Subcultures
Chapter 15:Canadian Identity and Subcultures
Section 5: Consumers and Culture
Chapter 16:Cultural Influences on Consumer Behaviour
Chapter 17:The Creation and Diffusion of
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