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Complete downloadable Solutions Manual for Consumer Behavior Building Marketing Strategy 13th Edition by Mothersbaugh. INSTRUCTOR RESOURCE INFORMATION
TITLE: Consumer Behavior Building Marketing Strategy
RESOURCE:Solutions Manual
EDITION: 13th Edition
AUTHOR: Mothersbaugh, Hawkins
PUBLISHER: McGraw Hill Higher Education
Table of content
Chapter 1 Introduction
Chapter 2 Cross-cultural Variations in Consumer Behavior
Chapter 3 The Changing American Society: Values
Chapter 4 The Changing American Society: Demographics and Social Stratification
Chapter 5 The Changing American Society: Subcultures
Chapter 6 The American Society: Family and Households
Chapter 7 Group Influence on Consumer Behavior
Chapter 8 Perception
Chapter 9 Learning, Memory, and Product Positioning
Chapter 10 Motivation, Personality, and Emotion
Chapter 11 Attitudes and Influencing Attitudes
Chapter 12 Self-Concept and Lifestyle
Chapter 13 Situational Influences
Chapter 14 Consumer Decision Process and Problem Recognition
Chapter 15 Information Search
Chapter 16 Alternative Evaluation and Selection
Chapter 17 Outlet Selection and Purchase
Chapter 18 Post-Purchase Processes, Customer Satisfaction, and Customer Commitment
Chapter 19 Organizational and Buyer Behavior
Chapter 20 Marketing Regulation and Consumer Behavior Appendices.
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