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Complete downloadable Solutions Manual for Consumer Behavior 2nd Edition by Kardes. INSTRUCTOR RESOURCE INFORMATION
TITLE: Consumer Behavior
RESOURCE:Solutions Manual
EDITION: 2nd Edition
AUTHOR: Kardes, Cronley, Cline
PUBLISHER: Cengage Learning

Table of content

1. Understanding Consumer Behavior and Consumer Research.
2. Consumer Focused Strategy: Segmentation and Positioning.
3. Branding Strategy and Consumer Behavior.
4. Consumer Perception.
5. Learning and Memory.
6. Automatic Information Processing.
7. Motivation and Emotion.
8. Attitude and Judgment Formation and Change.
9. The Consumer Decision Making Process.
10. Product Consideration, Evaluation, and Choice.
11. Behavioral Decision Theory.
12. Self-Concept and Personality.
13. Social Influence and Behavioral Compliance.
14. The Influence of Culture and Values.
15. The Influence of Demography.
16. Contemporary Strategies in Reaching Consumers.
17. Engaging Consumers Through Online Marketing.
18. Biases in Managerial Decision Making.
19. Strategies for Improving Managerial Decision Making.

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