Product Information
Complete downloadable Solutions Manual for Strategic Brand Management 3rd Edition by Kevin Keller. INSTRUCTOR RESOURCE INFORMATION
TITLE: Strategic Brand Management
RESOURCE:Solutions Manual
EDITION: 3rd Edition
AUTHOR: Kevin Keller
PUBLISHER: Pearson
Table of content
CHAPTER 1: Brands & Brand Management
CHAPTER 3: Brand Positioning
CHAPTER 4: Choosing Brand Elements to Build Brand Equity
CHAPTER 5: Designing Marketing Programs to Build Brand Equity
CHAPTER 6: Integrating Marketing Communications to Build Brand Equity
CHAPTER 7: Leveraging Secondary Brand Associations to Build Brand Equity
CHAPTER 8: Developing a Brand Equity Measurement and Management System
CHAPTER 9: Measuring Sources of Brand Equity: Capturing Customer Mindset
CHAPTER 10: Measuring Outcomes of Brand Equity: Capturing Market Performance
CHAPTER 11: Designing and Implementing Branding Strategies
CHAPTER 12: Introducing and Naming New Products and Brand Extensions
CHAPTER 13: Managing Brands over Time
CHAPTER 14: Managing Brands over Geographic Boundaries and Market Segments
CHAPTER 15: Closing Observations
Loading...
Reload document
Open in new tab 
