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Complete downloadable Test Bank for E-Marketing 6th Edition by Strauss. INSTRUCTOR RESOURCE INFORMATION
TITLE: E-Marketing
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: Strauss, Frost
PUBLISHER: Pearson
Table of content
Chapter 1. Past, Present, and Future
Chapter 2. Strategic E-Marketing and Performance Metrics
Chapter 3. The E-Marketing Plan
Chapter 4. Building Inclusive E-Markets
Chapter 5. Ethical and Legal Issues
Chapter 6. E-Marketing Research
Chapter 7. Consumer Behavior Online
Chapter 8. Segmentation, Targeting, Differentiation, and Positioning Strategies
Chapter 9. Product: The Online Offer
Chapter 10. Pricing: The Online Value
Chapter 11. The Internet for Distribution
Chapter 12. E-Marketing Communication Tools
Chapter 13. Engaging Customers with Social Media
Chapter 14. Buying Digital Media Space
Chapter 15. Customer Relationship Management Appendices
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