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Complete downloadable Test Bank for Marketing Real People Real Choices 8th Edition by Solomon. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Real People Real Choices
RESOURCE:Test Bank
EDITION: 8th Edition
AUTHOR: Solomon, Marshall, Stuart
PUBLISHER: Pearson
Table of content
1. Welcome to the World of Marketing
2. Global, Ethical and Sustainable Marketing
3. Strategic Market Planning
4. Basics of the Market Research Process
5. Marketing Analytics
6. Understand Consumer and Business Markets
7. Segmentation, Target Marketing and Positioning
8. Product I: Innovation and New Product Development
9. Product II: Product Strategy, Branding, and Product Management
10. Price
11. Deliver the Goods
12. Deliver the Customer Experience: Bricks and Clicks
13. Promotion I: Advertising, Sales Promotion, and Public Relations
14. Promotion II: Social Media, Direct/Database Marketing, and Personal APPENDIX 1. CAREERS IN MARKETING
APPENDIX 2. SAMPLE MARKETING PLAN
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