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Complete downloadable Solutions Manual for Marketing Strategy and Competitive Positioning 4th Edition by Hooley. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Strategy and Competitive Positioning
RESOURCE:Solutions Manual
EDITION: 4th Edition
AUTHOR: Hooley, Saunders, Piercy, Nicoulaud
PUBLISHER: Pearson
Table of content
CHAPTER 1 Market-led strategic management
CHAPTER 2 Strategic marketing planning
CHAPTER 3 The Changing Market Environment
CHAPTER 4 Customer analysis
CHAPTER 5 Competitor analysis
CHAPTER 6 Understanding the Organisational Resource Base
CHAPTER 7 Forecasting future demand and market requirements
CHAPTER 8 Segmentation and positioning principles
CHAPTER 9 Segmentation and positioning research
CHAPTER 10 Selecting market targets
CHAPTER 11 Creating Sustainable Competitive Advantage
CHAPTER 12 Competing through the New Marketing Mix
CHAPTER 13 Competing through innovation and new product development
CHAPTER 15 Strategic customer management
CHAPTER 16 Strategic alliances and networks
CHAPTER 17 Strategy implementation and internal marketing
CHAPTER 18 Corporate Social Responsibility
CHAPTER 19 Twenty-first Century Marketing
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