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Complete downloadable Test Bank for Effective Public Relations 9th Edition by Cutlip. INSTRUCTOR RESOURCE INFORMATION
TITLE: Effective Public Relations
RESOURCE:Test Bank
EDITION: 9th Edition
AUTHOR: Cutlip, Center, Broom
PUBLISHER: Pearson
Table of content
Chapter 1 Introduction to Contemporary Public Relations
Chapter 2 Public Relations Practitioners
Chapter 3 Organizational Settings
Chapter 4 Historical Origins
Chapter 5 Ethics and Professionalism
Chapter 6 Legal Considerations
Chapter 7 Theory: Adjustment and Adaptation
Chapter 8 Theory: Communication and Public Opinion
Chapter 9 Internal Media and Employee Communication
Chapter 10 External Media and Media Relations
Chapter 11 Step One: Defining Public Relations Problems
Chapter 12 Step Two: Planning and Programming
Chapter 13 Step Three: Taking Action and Communicating
Chapter 14 Step Four: Evaluating the Program
Chapter 15 Business and Industry
Chapter 16 Government and Public Affairs
Chapter 17 Nonprofit Organizations, Health Care, and Education
Chapter 18 Trade Associations, Professional Societies, and Labor Unions
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