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Complete downloadable Test Bank for Principles of Marketing Eighth Canadian Edition 8th Edition by Kotler. INSTRUCTOR RESOURCE INFORMATION
TITLE: Principles of Marketing Eighth Canadian Edition
RESOURCE:Test Bank
EDITION: 8th Edition
AUTHOR: Kotler, Armstrong, Cunningham, Trifts
PUBLISHER: Pearson
Table of content
1 Marketing: Creating and Capturing Customer Value
2 Company and Marketing Strategy: Partnering to Build Customer Relationships
3 Analyzing the Marketing Environment
4 Sustainable Marketing: Social Responsibility and Ethics
5 Managing Marketing Information to Gain Customer Insights
6 Consumer Markets and Consumer Buyer Behaviour
7 Business Markets and Business Buyer Behaviour
8 Customer-Driven Marketing Strategy: Creating Value for Target Customers
9 Products, Services, and Brands: Building Customer Value
10 New-Product Development and Product Life-Cycle Strategies
11 Pricing
12 Marketing Channels: Delivering Customer Value
13 Retailing and Wholesaling
14 Communicating Customer Value: Integrated Marketing Communications Strategy
15 Advertising and Public Relations
16 Personal Selling and Sales Promotion
17 Direct and Online Marketing: Building Direct Customer Relationships
18 Creating Competitive Advantage
19 The Global Marketplace
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