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Complete downloadable Test Bank for Analysis for Marketing Planning 7th Edition by Lehmann. INSTRUCTOR RESOURCE INFORMATION
TITLE: Analysis for Marketing Planning
RESOURCE:Test Bank
EDITION: 7th Edition
AUTHOR: Lehmann, Winer
PUBLISHER: McGraw Hill Higher Education
Table of content
Chapter 1: Marketing Planning Outline
Chapter 2: Defining the Competitive Set
Chapter 3: Industry Analysis
Chapter 4: Competitor Analysis
Chapter 5: Customer Analysis
Chapter 6: Market Potential and Sales Forecasting
Chapter 7: Developing Marketing Strategy Appendices.
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