Product Information

Complete downloadable Test Bank for Crafting & Executing Strategy Concepts and Cases The Quest for Competitive Advantage 20th Edition by Thompson. INSTRUCTOR RESOURCE INFORMATION
TITLE: Crafting & Executing Strategy Concepts and Cases The Quest for Competitive Advantage
RESOURCE:Test Bank
EDITION: 20th Edition
AUTHOR: Thompson, Peteraf, Gamble, Strickland
PUBLISHER: McGraw Hill Higher Education

Table of content

Chapter 1: What Is Strategy and Why Is It Important?
Chapter 2: Charting a Company’s Direction: Its Vision, Mission, Objectives, and Strategy
Chapter 3: Evaluating a Company’s External Environment
Chapter 4: Evaluating a Company’s Resources, Capabilities, and Competitiveness
Chapter 5: The Five Generic Competitive Strategies
Chapter 6: Strengthening a Company’s Competitive Position
Chapter 7: Strategies for Competing in International Markets
Chapter 8: Corporate Strategy
Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Chapter 10: Building an Organization Capable of Good Strategy Execution
Chapter 11: Managing Internal Operations
Chapter 12: Corporate Culture and Leadership