Product Information

Complete downloadable Test Bank for Consumer Behavior Building Marketing Strategy 13th Edition by Mothersbaugh. INSTRUCTOR RESOURCE INFORMATION
TITLE: Consumer Behavior Building Marketing Strategy
RESOURCE:Test Bank
EDITION: 13th Edition
AUTHOR: Mothersbaugh, Hawkins
PUBLISHER: McGraw Hill Higher Education

Table of content

Chapter 1 – Introduction
Chapter 2 – Cross-cultural Variations in Consumer Behavior
Chapter 3 – The Changing American Society: Values
Chapter 4 – The Changing American Society: Demographics and Social Stratification
Chapter 5 – The Changing American Society: Subcultures
Chapter 6 – The American Society: Family and Households
Chapter 7 – Group Influence on Consumer Behavior
Chapter 8 – Perception
Chapter 9 – Learning, Memory, and Product Positioning
Chapter 10 – Motivation, Personality, and Emotion
Chapter 11 – Attitudes and Influencing Attitudes
Chapter 12 – Self-Concept and Lifestyle
Chapter 13 – Situational Influences
Chapter 14 – Consumer Decision Process and Problem Recognition
Chapter 15 – Information Search
Chapter 16 – Alternative Evaluation and Selection
Chapter 17 – Outlet Selection and Purchase
Chapter 18 – Post-Purchase Processes, Customer Satisfaction, and Customer Commitment
Chapter 19 – Organizational and Buyer Behavior
Chapter 20 – Marketing Regulation and Consumer Behavior Appendices.

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