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Complete downloadable Test Bank for Marketing Management 1st Edition by Marshall. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Management
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Marshall, Johnston
PUBLISHER: McGraw Hill Higher Education

Table of content

Chapter 01 Marketing in Today’s Business Milieu
Chapter 02 Elements of Marketing Strategy and Planning
Chapter 03 Understanding the Global Marketplace: Marketing without Borders
Chapter 04 Perspectives on Customer Relationship Management
Chapter 05 Managing Marketing Information
Chapter 06 Understanding Competitors: Analysis to Action
Chapter 07 Understanding Customers
Chapter 08 Understanding Customers
Chapter 09 Segmentation, Target Marketing, and Positioning
Chapter 10 The Product Experience: Product Strategy
Chapter 11 The Product Experience: Building the Brand
Chapter 12 The Product Experience: New Product Development
Chapter 13 Service as the Core Offering
Chapter 14 Managing Pricing Decisions
Chapter 15 Managing Marketing Channels and the Supply Chain
Chapter 16 Point of Customer Interface
Chapter 17 Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations
Chapter 18 Integrated Marketing Communication: Selling, Direct, and Interactive Marketing
Chapter 19 Metrics for Measuring Marketing Performance

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